RATIONALE

In this project, we were appointed as the head of art direction. Since this annual event features the world of cyber games, the approach of the design is based on the gaming perspective. The implementation of grid lines and a cosmic outlook naturally fits into the theme of the event. Besides that, the colors that were utilized this time were bright and vibrant at the same time to help bring the characters to life in a 2D perspective. Also, this time, the event was held together with another major event, the Digital Lifestyle Expo 2012. This event focuses on featuring new technology as well as mobile technology. A set of icons were designed to convey the categories featured in the event.




- Main Masthead design -





- Website Design -





- DLE Advertisement -





- DLE Billboard -